Tuesday, April 6, 2010

Microsoft Dynamics CRM and the iPad - Better Get Moving, Microsoft

I assume out of the gate that SalesForce.com can run on the recently released iPad. It's a browser app. Why shouldn't it? Good for SalesForce.

Microsoft Dynamics CRM is an entirely different animal. Even though CRM is a "browser app" it requires Windows IE - can't run it on Mac IE or Firefox or Chrome or Opera or anything else. Kind of defeats the purpose of being a browser app, in my opinion.

And who is one of the largest target demographics for the iPad? Mobile Sales Professionals! While it may pain Microsoft to have to play well on non-Microsoft OS's and browsers, if they want to stay relevant in this space, they better get moving.

And yes, the iPad can terminal service in and run IE virtualized from Citrix, etc... but why should you have to? If I were SalesForce.com, I would be marketing this for all it's worth.