Google senior vice president Vic Gundrota used the company’s social network to introduce a mobile version of Google+. The fact Google introduced it for Apple devices first, because the Android version isn’t ready, is an acknowledgement both of the urgency to get a mobile version of its social network into the market, and the primacy of the iPhone.This is the way organizations must operate in the new world of multi-platform, multi-OS, and multi-form-factors with no dominant winner. Gone are the days of using your monopoly in one area to force your users to use your other products. If you are selling a service, you must accept the fact that you should actively pursue every avenue to sell that service, even by actively promoting it on your competitors platforms.
Even Microsoft is beginning to slowly adopt this approach. They have released Lync and OneNote applications for iOS and there are lot of well respected prognosticators who believe there will be more versions of Office applications that will run on competing devices in the future.
Pariveda continues to actively develop mobile strategies and roadmaps for our clients that embrace the diversity of platforms as a current and future reality. Enterprises must be prepared to support multiple platforms and develops applications that effectively run on these platforms.

